Using MIS for Strategic Planning and Management Control in Tourism Industries
Authors: G.K. Amoako, G.K. Adjaison, D.K. Kumi, F.K. Asamoah
This chapter surveys the literatures on managerial innovation and provides a wide and structural view of management system philosophy and e-tourism. It gives a historical perspective of MIS (Management Information System) and the related concepts like Decision Support Systems, Executive Support Systems, Business Process Automation, Management Control Systems, Global Distribution Systems, Transaction Processing Systems, etc. Learning from the case of auto industry like AutoXchange, this chapter seeks for the strategic use of information and communication technology in tourism. Here MIS includes modern information technology like data mining, wireless devices in the era of "Travel, Tourism and Technology". The above mentioned systems are used in big businesses, but this chapter also explores the effect of such technologies on small businesses. Finally, this chapter proposes to apply e-CRM (Electronic Customer Relations Management) to the tourism industry and, at the same time, assess the challenges and limitations such an application would entail.